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Autosport Business

Covering industry news and insight into the business of motorsport

Latest news on Autosport Business

Williams already banking on Sainz success as Santander sponsorship announced

Williams already banking on Sainz success as Santander sponsorship announced

Formula 1
F1 Formula 1
Abu Dhabi Post-Season Testing
Williams already banking on Sainz success as Santander sponsorship announced
Chivas Regal gives Ferrari its own Tartan Army

Chivas Regal gives Ferrari its own Tartan Army

Formula 1
F1 Formula 1
Abu Dhabi GP
Chivas Regal gives Ferrari its own Tartan Army
Going for broke – AvaTrade secures fresh F1 link with Red Bull

Going for broke – AvaTrade secures fresh F1 link with Red Bull

Formula 1
F1 Formula 1
Abu Dhabi GP
Going for broke – AvaTrade secures fresh F1 link with Red Bull
Alpine to sponsor Pramac MotoGP team from 2025

Alpine to sponsor Pramac MotoGP team from 2025

MotoGP
MGP MotoGP
Alpine to sponsor Pramac MotoGP team from 2025
The ‘three jewels’ in the desert that have turned the Lusail International Circuit into a worldwide destination

The ‘three jewels’ in the desert that have turned the Lusail International Circuit into a worldwide destination

General
MISC General
The ‘three jewels’ in the desert that have turned the Lusail International Circuit into a worldwide destination
Sustainable Aviation Fuel deal with Qatar Airways moves F1 closer to Net Zero plans

Sustainable Aviation Fuel deal with Qatar Airways moves F1 closer to Net Zero plans

Formula 1
F1 Formula 1
Qatar GP
Sustainable Aviation Fuel deal with Qatar Airways moves F1 closer to Net Zero plans
A passion for fashion – female Formula 1 clothing brand heading for Las Vegas

A passion for fashion – female Formula 1 clothing brand heading for Las Vegas

Formula 1
F1 Formula 1
Las Vegas GP
A passion for fashion – female Formula 1 clothing brand heading for Las Vegas
Glenfiddich and Aston Martin toast new partnership

Glenfiddich and Aston Martin toast new partnership

Formula 1
F1 Formula 1
Las Vegas GP
Glenfiddich and Aston Martin toast new partnership
What F1’s biggest partnership deal yet reveals about its progress

What F1’s biggest partnership deal yet reveals about its progress

Plus
Formula 1
Plus
F1 Formula 1
Las Vegas GP
What F1’s biggest partnership deal yet reveals about its progress
How “a commitment to disruption” has bonded Red Bull and Castore

How “a commitment to disruption” has bonded Red Bull and Castore

Formula 1
F1 Formula 1
How “a commitment to disruption” has bonded Red Bull and Castore
Red Bull secures Neat new partnership for 2025 and beyond

Red Bull secures Neat new partnership for 2025 and beyond

Formula 1
F1 Formula 1
Red Bull secures Neat new partnership for 2025 and beyond
Williams and Duracell extend F1 sponsorship deal

Williams and Duracell extend F1 sponsorship deal

Formula 1
F1 Formula 1
Williams and Duracell extend F1 sponsorship deal
How F1 Academy is growing alongside F1 on path to self-sufficiency

How F1 Academy is growing alongside F1 on path to self-sufficiency

F1 Academy
F1AC F1 Academy
How F1 Academy is growing alongside F1 on path to self-sufficiency
Harley-Davidson and MotoGP’s Dorna announce new collaboration

Harley-Davidson and MotoGP’s Dorna announce new collaboration

MotoGP
MGP MotoGP
Barcelona Official Testing
Harley-Davidson and MotoGP’s Dorna announce new collaboration
How F1 created a November to remember for Las Vegas

How F1 created a November to remember for Las Vegas

Formula 1
F1 Formula 1
Las Vegas GP
How F1 created a November to remember for Las Vegas
Liberty Media MotoGP takeover filed to European Commission for clearance

Liberty Media MotoGP takeover filed to European Commission for clearance

MotoGP
MGP MotoGP
Liberty Media MotoGP takeover filed to European Commission for clearance
Aston Martin announces partnership with Xerox for 2025 F1 season

Aston Martin announces partnership with Xerox for 2025 F1 season

Formula 1
F1 Formula 1
Aston Martin announces partnership with Xerox for 2025 F1 season
Liberty braced to deny fresh F1 takeover speculation following Maffei departure

Liberty braced to deny fresh F1 takeover speculation following Maffei departure

Formula 1
F1 Formula 1
Liberty braced to deny fresh F1 takeover speculation following Maffei departure
Williams hails new partnership with robotaxi firm Zoox

Williams hails new partnership with robotaxi firm Zoox

Formula 1
F1 Formula 1
Las Vegas GP
Williams hails new partnership with robotaxi firm Zoox
Maffei to step down as CEO of F1 owner Liberty Media

Maffei to step down as CEO of F1 owner Liberty Media

Formula 1
F1 Formula 1
Maffei to step down as CEO of F1 owner Liberty Media
F1 signs KitKat as championship’s official chocolate bar

F1 signs KitKat as championship’s official chocolate bar

Formula 1
F1 Formula 1
F1 signs KitKat as championship’s official chocolate bar
Film collaboration to take Ferrari to the Maximus for Las Vegas GP

Film collaboration to take Ferrari to the Maximus for Las Vegas GP

Formula 1
F1 Formula 1
Las Vegas GP
Film collaboration to take Ferrari to the Maximus for Las Vegas GP
Qatar poised for buy-in of Audi’s F1 team

Qatar poised for buy-in of Audi’s F1 team

Formula 1
F1 Formula 1
Qatar poised for buy-in of Audi’s F1 team
8 billion to 1: How Oracle’s cloud technology allows Red Bull to simulate success

8 billion to 1: How Oracle’s cloud technology allows Red Bull to simulate success

Formula 1
F1 Formula 1
Brazilian GP
8 billion to 1: How Oracle’s cloud technology allows Red Bull to simulate success
IBM to join forces with Ferrari to bring tifosi closer to the team

IBM to join forces with Ferrari to bring tifosi closer to the team

Formula 1
F1 Formula 1
IBM to join forces with Ferrari to bring tifosi closer to the team
Liberty’s MotoGP takeover on course for completion with funds in place

Liberty’s MotoGP takeover on course for completion with funds in place

MotoGP
MGP MotoGP
Liberty’s MotoGP takeover on course for completion with funds in place
What the potential $30m constructors’ windfall from Brazil could mean for Alpine

What the potential $30m constructors’ windfall from Brazil could mean for Alpine

Formula 1
F1 Formula 1
Brazilian GP
What the potential $30m constructors’ windfall from Brazil could mean for Alpine
TV deals in spotlight as Brazilian GP shuts curtain on F1’s Americas triple-header

TV deals in spotlight as Brazilian GP shuts curtain on F1’s Americas triple-header

Formula 1
F1 Formula 1
Brazilian GP
TV deals in spotlight as Brazilian GP shuts curtain on F1’s Americas triple-header
F1 and American Express expand partnership to include grands prix across the world

F1 and American Express expand partnership to include grands prix across the world

Formula 1
F1 Formula 1
F1 and American Express expand partnership to include grands prix across the world
Honda set for Castrol MotoGP partnership after Repsol split

Honda set for Castrol MotoGP partnership after Repsol split

MotoGP
MGP MotoGP
Honda set for Castrol MotoGP partnership after Repsol split
Duracell becomes F1's first DRS zone sponsor in Las Vegas

Duracell becomes F1's first DRS zone sponsor in Las Vegas

Formula 1
F1 Formula 1
Las Vegas GP
Duracell becomes F1's first DRS zone sponsor in Las Vegas
Pirelli drops US GP trophy design over potential copyright infringement

Pirelli drops US GP trophy design over potential copyright infringement

Formula 1
F1 Formula 1
United States GP
Pirelli drops US GP trophy design over potential copyright infringement
F1 chief hints at Argentina return in wake of new Globant deal and rise of Colapinto

F1 chief hints at Argentina return in wake of new Globant deal and rise of Colapinto

Formula 1
F1 Formula 1
United States GP
F1 chief hints at Argentina return in wake of new Globant deal and rise of Colapinto
How stars like Taylor Swift and Eminem ended up at the F1 race in Austin

How stars like Taylor Swift and Eminem ended up at the F1 race in Austin

Formula 1
F1 Formula 1
United States GP
How stars like Taylor Swift and Eminem ended up at the F1 race in Austin
Vowles: Williams building from the ground up with long-term F1 plan for success

Vowles: Williams building from the ground up with long-term F1 plan for success

Formula 1
F1 Formula 1
United States GP
Vowles: Williams building from the ground up with long-term F1 plan for success
The evolution of a Formula 1 sponsorship deal

The evolution of a Formula 1 sponsorship deal

Formula 1
F1 Formula 1
United States GP
The evolution of a Formula 1 sponsorship deal
Red Bull embraces stronger connection with partners AT&T

Red Bull embraces stronger connection with partners AT&T

Formula 1
F1 Formula 1
United States GP
Red Bull embraces stronger connection with partners AT&T
ERT undergoes rebrand to Kiro Race, will use Porsche power

ERT undergoes rebrand to Kiro Race, will use Porsche power

Formula E
FE Formula E
ERT undergoes rebrand to Kiro Race, will use Porsche power
McLaren adds T-Mobile deal to network of partnerships

McLaren adds T-Mobile deal to network of partnerships

Formula 1
F1 Formula 1
United States GP
McLaren adds T-Mobile deal to network of partnerships
Battling ‘big boys’ brings synergy to new Haas sponsorship deal

Battling ‘big boys’ brings synergy to new Haas sponsorship deal

Formula 1
F1 Formula 1
Battling ‘big boys’ brings synergy to new Haas sponsorship deal
The die is cast as Hot Wheels partners with Formula 1

The die is cast as Hot Wheels partners with Formula 1

Formula 1
F1 Formula 1
The die is cast as Hot Wheels partners with Formula 1
Singapore Grand Prix rights owner charged in former transport minister gifts case

Singapore Grand Prix rights owner charged in former transport minister gifts case

Formula 1
F1 Formula 1
Singapore GP
Singapore Grand Prix rights owner charged in former transport minister gifts case
Mark Mann-Bryans: Latest global deal shows F1 is a luxury brand in itself

Mark Mann-Bryans: Latest global deal shows F1 is a luxury brand in itself

Formula 1
F1 Formula 1
Singapore GP
Mark Mann-Bryans: Latest global deal shows F1 is a luxury brand in itself
How Austin has gone from lagging ticket sales to potentially breaking F1’s sprint race record

How Austin has gone from lagging ticket sales to potentially breaking F1’s sprint race record

Formula 1
F1 Formula 1
United States GP
How Austin has gone from lagging ticket sales to potentially breaking F1’s sprint race record
Hard Rock striking right chord with Red Bull as extended partnership deal announced

Hard Rock striking right chord with Red Bull as extended partnership deal announced

Formula 1
F1 Formula 1
Hard Rock striking right chord with Red Bull as extended partnership deal announced
How is artificial intelligence changing Formula 1?

How is artificial intelligence changing Formula 1?

Formula 1
F1 Formula 1
How is artificial intelligence changing Formula 1?
Shell and Mahindra Racing make leap forward with recycled E-Fluids in Formula E

Shell and Mahindra Racing make leap forward with recycled E-Fluids in Formula E

Sponsored
Sponsored
Shell and Mahindra Racing make leap forward with recycled E-Fluids in Formula E
F1 chief legal officer Woodward Hill to leave

F1 chief legal officer Woodward Hill to leave

Formula 1
F1 Formula 1
F1 chief legal officer Woodward Hill to leave
F1 invests in sustainable plane fuel; "rationalising" calendar in net zero push

F1 invests in sustainable plane fuel; "rationalising" calendar in net zero push

Formula 1
F1 Formula 1
Singapore GP
F1 invests in sustainable plane fuel; "rationalising" calendar in net zero push
Repsol to end 30-year partnership with Honda in MotoGP

Repsol to end 30-year partnership with Honda in MotoGP

MotoGP
MGP MotoGP
San Marino GP
Repsol to end 30-year partnership with Honda in MotoGP
Formula 1 confirms global partnership deal with Lenovo

Formula 1 confirms global partnership deal with Lenovo

Formula 1
F1 Formula 1
Formula 1 confirms global partnership deal with Lenovo
Las Vegas GP reveals support race, paddock ice rink for 2024 F1 race

Las Vegas GP reveals support race, paddock ice rink for 2024 F1 race

Formula 1
F1 Formula 1
Las Vegas GP
Las Vegas GP reveals support race, paddock ice rink for 2024 F1 race
Ferrari announce UniCredit partnership from 2025 season

Ferrari announce UniCredit partnership from 2025 season

Formula 1
F1 Formula 1
Italian GP
Ferrari announce UniCredit partnership from 2025 season
Ferrari and Santander announce sponsorship to end

Ferrari and Santander announce sponsorship to end

Formula 1
F1 Formula 1
Italian GP
Ferrari and Santander announce sponsorship to end
Haas free to travel to Italian GP as Uralkali dispute resolved

Haas free to travel to Italian GP as Uralkali dispute resolved

Formula 1
F1 Formula 1
Haas free to travel to Italian GP as Uralkali dispute resolved
Liberty announces sale of F1 stock to fund MotoGP takeover

Liberty announces sale of F1 stock to fund MotoGP takeover

Formula 1
F1 Formula 1
Liberty announces sale of F1 stock to fund MotoGP takeover
Could a Formula 1 team be worth an 11-figure sum?

Could a Formula 1 team be worth an 11-figure sum?

Formula 1
F1 Formula 1
Could a Formula 1 team be worth an 11-figure sum?
The backstage partner in a triple crown clean sweep

The backstage partner in a triple crown clean sweep

Le Mans
LM Le Mans
24 Hours of Le Mans
The backstage partner in a triple crown clean sweep
Alpine to race with Deadpool & Wolverine livery in latest F1 movie tie-up

Alpine to race with Deadpool & Wolverine livery in latest F1 movie tie-up

Formula 1
F1 Formula 1
Belgian GP
Alpine to race with Deadpool & Wolverine livery in latest F1 movie tie-up
Mastercard returns to F1 with McLaren tie-up

Mastercard returns to F1 with McLaren tie-up

Formula 1
F1 Formula 1
Belgian GP
Mastercard returns to F1 with McLaren tie-up

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