The enduring power of Prodrive at 40
David Richards founded a rally-based firm in 1984 and has subsequently been successful in many branches of motorsport. Here he looks back, as well as to the future, of his Prodrive organisation
Mention Prodrive to a motorsport fan and what is the first thing they will think of? Colin McRae’s mighty Subaru Impreza World Rally Car flying through the air perhaps, or Aston Martin’s GT wins at Le Mans?
Maybe it would be the turnaround at the BAR-Honda Formula 1 team in the early 2000s with Jenson Button. Others might call out the successes in the British Touring Car Championship with Frank Sytner and more recently the extravagant £15million-per-year Ford Mondeo programme. Maybe it’s the Dakar rally or Lewis Hamilton’s Extreme E team?
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